What is a back link? Plain and simple, back links are links that point back to your site. They are links you have exchanged with or received from other sites, as well as links placed strategically by you in forum posts, blog posts and comments, and the resource box of submitted articles. The submission of your site to website directories also provides back links that are highly favored by search engines. Back links are also known as incoming links, inbound links, in links, and inward links.
Why do I need back links? The number of quality back links linking to a site is one of the main criteria used by Google and other search engines to rank and place websites. The importance of a page is judged by the number of pages linking to it as well as their importance. You need back links to attract the robots that determine the importance of your website. The value of your page, your website, in the eyes of Google's robot lies in the number and quality of the links that it finds from other sites to yours. As the number of other popular, high-ranking sites find your site worth linking to grows; your popularity goes up along with your position in the search results.
What are "quality" back links? Quality back links are links from websites that have a higher page rank than your site, links from websites that have content or purpose related to your site (also known as relevance), links that include anchored text, and links that are built naturally over time, not a sudden increase in links just for the sake of having a high number of links.
Hope you have a better understanding of why you need good quality inbound links to your site, and here we have some helpful tips to gain those links. Here you go: 1. Directory Submission: Submitting your blog to directories should be one of the first things you do to kick start your link building efforts. It is unlikely you'll ever see any significant traffic from directories, but that's okay. The purpose here is to gain back links to help increase your Page Rank. Make sure you only submit to directories with high Page Rank.
2. Link Exchanges : Look for blogs that cover the same topics as your own, and have been up and running for about the same amount of time. Keep in mind you don't want too many outbound links, so don't go crazy with link exchanges. Don't waste your time asking large established blogs for a link exchange. It's not going to happen.
3. Social News/Bookmarking Sites: Social sites are not only good for generating back links but also for driving traffic to your blog as well. Keep in mind a few things you should consider. " Make sure you are submitting quality content that fits with the interests of the sites users. " Don't submit every post you write or you might find yourself banned. " Write an eye-catching headline that draws people in. " Don't be lazy when writing summary descriptions.
4. Link to Other Blogs: Every blogger keeps an eye on who is linking to them. But if you want to make an impression it is important to write a well crafted post that adds to a discussion and doesn't just parrot what's already been said. If you do make a good impression you may find them linking back to you in the future.
5. Leave Comments: Leaving comments on other people's blogs is a good way of generating awareness of your own. It is important to leave thoughtful and interesting comments to draw people to your site. If you make the top commentators list on a blog you get a link back to your site on the sidebar. It's not a permanent link however but making the list does have some advantages.
6. Create Quality Content: Nothing will get you more back links than quality content. Quality content gets noticed. Quality content gets linked to.
Kenny Doucette operates The Click Depot - http://www.theclickdepot.com and aims to bring the power of Internet Marketing to local businesses in Raleigh North Carolina. Check out their services at http://www.theclickdepot.com/search-engine-optimization.html